PRESS RELEASE
Tendy Partners with Huntivity Group for Exclusive Distribution in Germany and Austria
Stockholm, Sweden – February 2026
Tendy AB, a Swedish company behind the digital ecosystem for game meat handling, has signed an exclusive distribution agreement with Huntivity Group GmbH for the German and Austrian markets. The partnership will be officially presented at IWA OutdoorClassics 2026 in Nuremberg.
Tendy has developed an ecosystem that modernizes and simplifies every step of game meat handling - from field to freezer. The system includes connected hardware for aging, weighing, and labeling, all integrated through the Tendy app, giving hunters full control and traceability throughout the process.
Huntivity Group represents a growing portfolio of established brands in the hunting and outdoor industry. With Tendy now part of that portfolio and with Huntivity Group’s team and established dealer network, the full Tendy ecosystem will now be available to hunters across Germany and Austria.
“Tendy stands for modern digital solutions that sustainably improve game meat management and create real added value in everyday hunting. Together, we are making this innovative platform accessible to hunters in Germany and Austria, setting new standards in quality, transparency, and organization.”
–Stefan Kolosser, CEO of the Huntivity Group
“Huntivity Group’s established dealer network and deep market expertise make them an ideal partner bringing Tendy to the German and Austrian markets. This agreement is an important step in Tendy’s continued expansion across Europe.”
–Eric Larsson, CEO, Tendy AB